Privacy Policy

A legal disclaimer

Fitura AI — Privacy Policy

Effective date: 24 September 2025

1) Who we are

Fitura AI (“Fitura AI”, “we”, “us”) is based in Barcelona, Spain, and offers the Fitura AI health & fitness app available worldwide.

Contact: info@fituraai.com

Fitura AI is the data controller for the personal data described in this Privacy Policy.

2) What data we collect

We collect the data needed to operate our services, improve them (including for a better user experience), and to market/advertise our services (as described below).

Account & identity: name, email, password (hashed), country, language.

Profile: age/date of birth, height, weight, sex, activity level, goals.

Health & wellness logs (sensitive data): food intake, ingredients/recipes, nutrition, exercise/workouts, sleep/time stamps you log, and other wellness notes you choose to provide. Depending on where you live, this may be treated as sensitive/special category health data. Where required by law, we process this data only with your explicit consent.

Location data: approximate location from IP (for security, fraud prevention, and localizing content); precise GPS location only if you opt-in for features that need it (e.g., route maps).

Device & usage data: app version, device model/OS, performance and crash logs, cookies/SDK identifiers (where applicable), pages/screens used, interaction events, and time stamps.

User experience & product improvement signals: in-app behavior events, feature usage patterns, and feedback signals we use to improve UX (e.g., reduce friction, improve onboarding, fix bugs, optimize performance, and personalize content).

Marketing preferences: newsletter opt-ins, push notification preferences.

Payments & subscriptions: handled by Apple/Google and/or other payment providers (we receive confirmation/receipt metadata; we do not receive full card numbers).

User support content: messages, attachments, feedback.

You do not need to provide health data to create an account. You can use basic features without adding sensitive information.

3) Why we process your data (purposes)

We use your data to:

Provide and operate the app (account creation, authentication, core features)
Personalize and track progress (plans, dashboards, insights, recommendations)
Improve UX and product quality (analytics, debugging, crash diagnostics, A/B testing, performance)
Ensure safety and integrity (fraud prevention, abuse detection, security logging)
Provide customer support (respond to requests, troubleshoot issues)
Marketing and advertising (including measuring ad performance and showing/serving ads as described below)
Comply with legal obligations (tax/accounting, lawful requests)

4) Legal bases (worldwide approach)

Different laws apply depending on where you live. We rely on one or more of these legal bases as applicable:

Contract / necessity to provide the service (to deliver the app you request)
Legitimate interests (e.g., security, fraud prevention, product improvement, internal analytics, service reliability) where permitted
Consent (e.g., where required for sensitive health data, precise location, certain marketing/advertising cookies/SDKs, or similar technologies)
Legal obligation (compliance with law)

Where local law treats your health and wellness logs as sensitive data, we process them only with explicit consent where required, and you can withdraw that consent at any time.

You may withdraw consent (including for health data, precise location, or certain marketing technologies) at any time in the app settings or by contacting us. Withdrawal does not affect processing that occurred before the withdrawal.

5) Children & minimum age

Fitura AI is not intended for children and we do not knowingly collect personal data from children below the minimum age required by local law without appropriate consent.

If you believe a child has provided us personal data without the required consent, contact us at info@fituraai.com and we will take appropriate steps to delete the data.

6) Sharing your data (including advertising)

We do not “sell” personal data in the sense of trading it for money with no safeguards. However, we do share data with third parties, including for advertising purposes, as described below.

We may share your data with:

A) Service providers (processors)

Cloud hosting, analytics, crash reporting, messaging, customer support tools, and payment platforms that process data on our behalf under contractual obligations.

B) Advertising and marketing partners (third parties)

We may share certain data (such as device identifiers, advertising IDs, app events, approximate location from IP, and usage data) with third-party advertising and measurement partners to:

deliver and optimize ads,
measure campaign performance (attribution),
limit ad frequency,
build audiences (where allowed),
improve marketing effectiveness.

Where required by law, we will request your consent for this sharing (e.g., via in-app consent prompts and settings). You can also limit ad tracking via your device settings (where available) and in-app preferences.

C) Professional advisors & authorities

Where necessary for legal, compliance, or professional advice (e.g., accountants, lawyers), or to respond to lawful requests.

D) Business transfers

If we are involved in a merger, acquisition, financing, or asset sale, user data may be transferred as part of that transaction, subject to appropriate safeguards and notices.

7) International data transfers

Because we operate worldwide and use global service providers, your data may be processed in countries outside your country of residence.

When required, we use appropriate safeguards for international transfers, which may include:

standard contractual clauses or equivalent contractual protections,
adequacy decisions (where applicable),
other lawful mechanisms recognized in your jurisdiction.

You can request information about applicable transfer safeguards by contacting info@fituraai.com.

8) Data retention

We keep personal data only as long as necessary for the purposes described in this Policy, including:

Account & profile: for the lifetime of your account; if you delete your account, we aim to delete or irreversibly anonymize data within 30 days, with limited backups retained for up to 90 days.
Health logs & location: until you delete them, delete your account, or (where applicable) withdraw consent.
Analytics & logs: typically 12–24 months depending on purpose and technical constraints.
Marketing: until you opt out; we may keep a suppression record to honor your opt-out.
Legal records: as required by law (e.g., tax/accounting).

9) Your rights & choices

Your rights depend on your location, but commonly include the ability to:

access and obtain a copy of your data,
correct inaccurate data,
delete your data,
object to or restrict certain processing,
withdraw consent (where processing is based on consent),
request portability (where applicable),
opt out of certain marketing and advertising uses (where applicable).

You can exercise your rights via in-app tools (where available) or by contacting info@fituraai.com. We may need to verify your identity before fulfilling certain requests.

10) Cookies, SDKs & similar technologies

We use necessary cookies/SDKs for security and core functionality. Where applicable, and depending on your region, we may also use analytics and advertising/measurement SDKs.

You can manage your preferences in the app and/or your device settings. If we use a separate Cookie/SDK Notice, it will describe providers, purposes, and retention in more detail.

11) Security

We implement technical and organizational measures such as encryption in transit, access controls, least-privilege, monitoring, and incident response processes. No method of transmission or storage is 100% secure. If we become aware of a breach affecting your data, we will notify you and regulators where required by applicable law.

12) AI features & automated processing

We use algorithms and AI features to generate insights (e.g., nutrition breakdowns, suggested workouts, and personalization). These features are intended to support your experience and do not make decisions that produce legal or similarly significant effects. You can switch off certain personalization features in settings or avoid providing health data.

13) Third-party links

If the app links to third-party websites or app stores, those third parties’ privacy practices apply. Please review their policies.

14) Changes to this Policy

We may update this Policy from time to time. We’ll post updates here and in-app. If changes are material, we will highlight them and, where required, request consent again (e.g., for new uses of sensitive data).

15) How to contact us

General & privacy requests: info@fituraai.com

Postal: Fitura AI, Barcelona, Spain (full address available on request)

If you want, I can also convert this into a cleaner “App Store-ready” version (shorter, simpler language) while keeping the same legal coverage.