1. Who are we?
Fitura AI (“Fitura AI”, “we”, “us”, “our”) is based in Barcelona, Spain, and provides the Fitura AI health, nutrition and fitness application. Fitura AI is the controller of the personal data described in this policy.
2. Data we collect
We collect the data needed to operate our services, improve them, personalize the user experience and, where permitted, measure or promote our services.
- Account and identity: name, email address, hashed password, country and language.
- Profile: age or date of birth, height, weight, sex, activity level and goals.
- Health and wellness logs: food, ingredients, recipes, nutrition, exercises, workouts, sleep, timestamps and notes that you choose to provide. Depending on your country, this data may be considered sensitive or a special category of health data.
- Location: approximate location inferred from your IP address for security, fraud prevention and content localization; precise GPS location only if you enable it for a feature that requires it.
- Device and usage: app version, device model, operating system, performance and crash logs, SDK identifiers or cookies where applicable, screens viewed, interaction events and timestamps.
- Product improvement: in-app behavioral signals, feature usage, feedback and metrics intended to improve onboarding, fix bugs, reduce friction and personalize content.
- Marketing: newsletter preferences, push notifications and associated consents.
- Payments and subscriptions: processed by Apple, Google or other providers. We receive confirmations or receipt metadata, but not your full payment card number.
- Support: messages, attachments and feedback sent to support.
You do not need to provide health data to create an account. Some basic features can be used without adding sensitive information.
3. Why we use your data
- provide and operate the app: account, authentication and core features;
- personalize the experience: plans, dashboards, recommendations, progress and insights;
- improve the user experience and product quality: analytics, testing, crash diagnostics, performance and debugging;
- protect the service: security, fraud prevention and abuse detection;
- respond to customer support and resolve issues;
- measure, optimize and promote our services, where permitted by law or with your consent where required;
- comply with our legal, tax, accounting or regulatory obligations.
4. Legal bases
Depending on your country, we rely on one or more legal bases: performance of a contract, legitimate interests, consent or a legal obligation. Where the law considers your health or wellness data to be sensitive, we process it only with your explicit consent where required. You may withdraw your consent at any time from the app or by contacting us.
5. Children and minimum age
Fitura AI is not intended for children. We do not knowingly collect personal data from children below the applicable minimum age without appropriate consent. If you believe that a child has provided us with data without authorization, please contact us so that we can take the necessary steps.
6. Data sharing, including advertising
We do not sell your personal data in exchange for money without safeguards. We may, however, share certain data with third parties in the following cases:
- Service providers: cloud hosting, analytics, crash reporting, messaging, customer support and payment platforms acting on our behalf.
- Advertising and measurement partners: where permitted or with your consent if required, we may share device or advertising identifiers, app events, approximate location derived from IP and usage data to deliver or optimize ads, measure attribution, limit frequency, build authorized audiences and improve marketing effectiveness.
- Advisers and authorities: where necessary for legal or accounting advice or to respond to a lawful request.
- Business transfer: in the event of a merger, acquisition, financing or sale of assets, subject to appropriate safeguards.
7. International transfers
Our services and providers may process data in countries other than your country of residence. Where required, we use appropriate safeguards, including standard contractual clauses, adequacy decisions or equivalent mechanisms recognized by law.
8. Retention
- Account and profile: for the lifetime of the account. After deletion, we aim to delete or irreversibly anonymize the data within 30 days, with some backups retained for up to 90 days.
- Health data, logs and location: until you delete it, delete your account or withdraw your consent where applicable.
- Analytics and technical logs: generally 12 to 24 months depending on the purpose and technical constraints.
- Marketing: until you unsubscribe, with possible retention of evidence of your objection.
- Legal records: as required by applicable obligations.
9. Your rights
Depending on where you live, you may request access, a copy, correction, deletion, restriction of or objection to certain processing, portability, withdrawal of consent, and objection to certain marketing or advertising uses. You can exercise these rights through the app tools where available or by writing to info@fituraai.com. We may need to verify your identity before processing certain requests.
10. Cookies, SDKs and similar technologies
We use cookies and SDKs that are necessary for security and essential functions. Depending on your region and choices, we may also use analytics, measurement or advertising SDKs. You can manage your preferences in the app or in your device settings.
11. Security
We implement technical and organizational measures such as encryption in transit, access controls, the principle of least privilege, monitoring and incident response procedures. No system is 100% secure. If an incident affects your data, we will inform you and the authorities where required by law.
12. AI features and automated processing
We use algorithms and AI features to generate nutritional information, workout suggestions and personalization. These features are designed to assist you and do not make decisions that produce legal or similarly significant effects. You can limit certain personalization in the settings or choose not to provide health data.
13. Third-party links
Where the app or website links to third-party websites, services or app stores, their own privacy policies apply.
14. Changes
We may update this policy. New versions will be published on this page and, where necessary, in the app. If there is a material change, we will notify you and request renewed consent where required by law.
15. Contact us
For any general questions or privacy-related requests: info@fituraai.com.
Postal address: Fitura AI, Barcelona, Spain. The full address is available upon request.